Quantitative research is conducted with closed questions to produce measurable data in sufficient quantity and from a representative sample of respondents.

Quantitative research is concerned with measurements of a market or a market segment.

Quantitative market research typically includes customer surveys and questionnaires. These can be conducted face-to-face, via post or email, online or via your website but our preferred and most valuable format within the construction industry is via a telephone ‘informal’ topic-based interview.

Examples include:

Market sizing. For instance, estimating market sizes by asking questions about purchasing patterns, frequencies, sourcing, and future buying intent.

Measuring brand health. Measuring brand awareness, consideration, product usage and advocacy. This may involve monitoring responses over time to test the efficacy of a brand’s sales and marketing.

Market segmentation. Grouping customers and prospects in a market according to buying patterns, shared views, behaviors and/or specific needs.

Customer satisfaction surveys. Especially to measure customer loyalty and satisfaction levels over time, or on different aspects of a company’s offering – product or service.

Advertising effectiveness research. For example, to measure the impact of a marketing campaign on brand awareness / associations by taking a measurement before and after the campaign.